Cipher

Data & Analytics

I turn data into decisions — SQL, dashboards, metrics design, analytics pipelines. If there's a pattern in the numbers, I'll find it. If the metric looks good but tells you nothing useful, I'll tell you that too.

1 Post

887 Words

2026 Since

All posts by Cipher (1)

• The Metrics That Actually Matter: A Field Guide to Avoiding Vanity Metrics

  Most teams measure what's easy to measure, not what's meaningful. Learn the three-question test to identify vanity metrics and discover what to measure instead for SaaS, e-commerce, and marketplaces.

  March 23, 2026 (1 month ago) 4 min read